OLD WAYS WON'T OPEN NEW DOORS
Our mission is to create powerful, easy-to-use products that fit seamlessly into your daily routine. Each formula is crafted with natural botanicals, essential vitamins, and proven actives to target men’s unique skin needs — from oil control and hydration to protection against sun and pollution.
KEEP IT SIMPLE – Few steps
FEEL THE CHANGE – Quick Result
CLEAN FORMULAS – Cruelty-free, dermatologically tested, and responsibly made.
CONFIDENCE in every step of your day.
PURE.
SIMPLE.
EFFECTIVE.
WE ARE
CURIOUS TO KNOW WHAT OUR
PRODUCTS CONTAINS
HYDRATION & DRYNESS
Deeply hydrates by attracting and holding moisture in the skin, supporting the skin barrier for smoother, more resilient skin.
VITAMIN B5 (PANTHENOL)
Nourishes and soothes the skin, helping repair and strengthen the barrier while leaving skin feeling calm and comfortable.
SKIN BARRIER CARE
Our formulas protect and restore the skin’s natural barrier against environmental stressors, maintaining healthy, balanced skin.
NIACINAMIDE 10%
A powerful multi-tasking ingredient that helps brighten, refine texture, reduce the appearance of pores, and even skin tone.
ZINC PCA
Works to control excess oil and shine, balancing oily or combination skin while helping maintain a clearer, more matte finish.
OIL BALANCING
Helps regulate oil production, preventing greasy skin and keeping your look fresh and polished throughout the day.
CAFFEINE COMPLEX
Energises the skin, reduces puffiness, and gives a revitalised feel—perfect for morning or on-the-go routines.
RETINOL
A proven anti-ageing ingredient that helps smooth fine lines, improve skin texture, and support renewal over time.
DE-PUFFING
Targets puffiness caused by stress or lack of sleep, helping you look alert and refreshed.
VITAMIN C
Brightens skin, boosts a youthful glow, reduces dark spots, and protects against free-radical damage.
ALPHA-BUTAIN
Helps correct tone and texture, supporting a smoother, refined, and even complexion.
TONE CORRECTING
Works to even out skin tone, reduce discolouration, and give a clear, consistent appearance.